yeah, if the mag is as good or even half as good as the promo blurb, it will be ace.
Are you going to have subscriptions ? Subscribes should make mags much more profitable as you don't have to pay for printing and distributing 10 to a newsagent to sell just 1 copy to the local climber. Hence, i reckon subscribers should get a discount - nothing outrageous, say 10%. Not trying to be greedy, in fact I think it's an imprtoant marketing stratergy to become profitable for small circulation mags.
Interested to know your thoughs ..
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