>who do you think is your prime buying audience as this may affect the answer
>to your question?
The new market is hopefully local climbers who have felt intimidated by the tricky approaches and sometimes difficult route finding on the granite. Also, and this is a bit of a long shot, interstate climbers who haven't ever seen photos/heard about canberra climbing and don't even really know it's there. I'm not kidding myself that internationals are ever going to show up.
Most of the sales will probably be to crusty old slabbers who already own the last two editions, and know all the routes off by heart.