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Chockstone Forum - General Discussion

General Climbing Discussion

Topic Date User

Future of CRUX - A4 or A5? 29-Nov-2007 At 2:41:31 PM Mike

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I voted A4. It's the pics I like looking at and bigger is better for that in my opinion, but I believe your core regular readers would be happy with any format at all just so long as it keeps getting published. Print it on bog paper and we'd still read it!

Whether it fits in a pack or not is immaterial, you'd just chuck it in the car and read it while waiting for the pasta to cook or in the tent at night. My copy of the latest issue got read by my house mate cover to cover in one sitting the instant it arrived home. I started on it this morning over breaky. I suspect most copies will be read before their owners even get to a crag.

I think what you need to be focusing on is attracting new customers, potential new contributors, and new advertisers and thus generating more revenue, so the mag has a solid future ahead of it. So my vote is go with whatever your research says will make more money for you.