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Future of CRUX - A4 or A5? 29-Nov-2007 At 10:18:37 AM cruxmag

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Howdy peoples...

Here at CRUX HQ we are trying to decide whether to continue with the larger format of our rag. There are some advantages and disadvantages that we can see...

A4
Pros - Better for photos, better for advertisers, slightly cheaper to print, more 'normal' in size
Cons - More expensive to post, less durable, requires better quality photo contributions, too 'normal' and corporate in look

A5
Pros - Durable, handy size for backpacks, more smaller articles, different - more street press style
Cons - Hard to sell advertising, less impact for photos, people don't notice it in shops!

The other option is to do two A5 issues and one A4 annual a year. This sucks for us as it confuses our designers, advertisers and retailers. We'd like to stick to one format.

We really appreciate your feedback about this. It's a community mag that was birthed from these forums so your thoughts are really important. Feel free to give us any other feedback as well in how we can make it a better magazine. Please vote!