The sad truth, Sabu, is that many/most smokers don't see cigarette butts as litter. In fact they don't see them at all.
Next time you're walking through town and someone throws a butt on the street in front of you, try picking it up and very politely saying "excuse me, I think you dropped this".
Chances are you'll be rewarded with a look of incomprehension, the eyes seeming to say: "Oh, that thing. Funny, I just assumed they disappeared as they fell from my hand."
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