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New climbing mag: Vertical Life 25-Jul-2012 At 12:34:40 PM olbert

Message

On 25/07/2012 shortman wrote:
>On 25/07/2012 SimMad wrote:
>>Hey Olbert - we might be digital geeks but we love print too. We are
>doing
>>one print edition a year that will be more mook than mag, more journal
>>than junk mail. We won't be printing each edition though. As you rightly
>>say, not only is the future 1s and 0s, there are a whole bunch of costs
>>and logistics that evaporate if you are not in print and for us that
>is
>>the critical.
>>
>>@technogeekery, we know the DLs can be a little less than perfect and
>>we are working on fixes to make the system better (at the minute the
>instruction
>>is to right click and save as, which works okay most of the time.) We
>are
>>also using the cloud mag delivery portal Issuu - www.issuu.com. VL issue
>>one is up there and issue two will be soon, as well as looking at other
>>methods of delivery. (Thanks for the "hope" too, we will try to wring
>as
>>much as we can out of that to ensure that we do stick and around and
>get
>>better and more badass.)
>
>One could easily send the pdf off to a printer and print it themselves
>if they so desired.

Compared to a commercial magazine such as Rock or Crux a self printed magazine would be both shit quality and expensive. It's amazing what economies of scale can do for you.